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WEBSITE TECHNICAL SEARCH ENGINE OPTIMIZATION SERVICE

We understand your objective to optimize your website to improve its search engine ranking in organic searches. SEO is not an exact science but there are acknowledged standards of website attributes that complement a website’s content and contribute to its improving search engine rankings. 

WHAT IT IS:

a set of technical activities that optimize specific aspects of your website to promote positive search engine ranking

HOW IT’S DONE: 

inspect your website structure and content to identify those aspects that enhance or detract from search engine rankings and add, correct and remove them, as needed.

More Detail

Your Website, like any other important aspect of your business, needs maintenance and updating to ensure that it is secure and safe for your visitors and its information is available properly formatted and error-free.  In addition to keeping your website software up to date, it’s critical for your site to be search-engine friendly.  That means that your site is mobile-ready, has quality content, that content is arranged and tagged properly, and the site’s underlying software configuration is secure, error-free and accessible to the search engine bots.

Website Traffic Graphic showing fall-off in October
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In summary, the Website Technical Search Engine Optimization Service:

Ensures that your website is accessible by search engine bots,

Verifies that the important content is apparent and available to your visitors,

Identifies and resolves errors on the site’s most important pages and

Optimizes the content and images on those pages

after desktop

Here's Our Approach

  • Back up the production website to our servers
  • Using Google Analytics, identify up to 3 pages in addition to the website home page with the most traffic as the page optimization targets
  • Review and resolve website errors:
    • Errors on the selected pages (e.g., JavaScript, CSS, H-tags, custom functions, etc.)
    • Google Console Errors
      • Mobile-friendliness
      • Site Map Coverage
    • SSL (https://)

Optimize website content in terms of quality and quantity and recommend modifications, where appropriate

  • Optimize images so their size is appropriate for where they are used
    • Add alt tags to images
  • If necessary, install the Yoast SEO plugin (or configure the SEO plugin used)
    • Review auto snippets and modify where appropriate
    • Review meta and keyword info and modify where appropriate

Results will include recommendations for further optimization work which can include

  • review of calls to action
  • site wide navigation issues
  • Mobile-friendliness issues
  • logical content layout
  • additional pages that require attention
  • image upload guidelines
  • Review site-wide navigation for errors and issues
    • Review broken links
    • Review navigation logic
    • Identify and resolve dead ends
  • Backup the live site
    • Conform updates/form submissions since the backup was taken
  • Restore the updated website to production
  • Summarize the Results and Recommendations

GET STARTED NOW!
TELL US YOUR WEBSITE ADDRESS AND WE'LL SEND YOU A QUICK, FREE, NO-NONSENSE REPLY WITH THE NEXT STEPS

Submit your Website for Technical SEO Optimization Analysis

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